Email address validation can prevent spam complaints and improve the chances of your emails being delivered to the recipient's inbox. Sending emails to invalid or inactive email addresses results in a high number of spam complaints, which, not to mention, harms your sender's reputation. This is especially important if you have an extensive email list that you want to keep clean and organized. Accurate Email ListĮmail validation helps ensure that your email list is accurate and up-to-date. By validating email addresses, you ensure that your emails are delivered to the right people. Invalid email addresses result in bounced or undeliverable emails, lowering your sender's reputation and deliverability. But it also brings the following benefits for marketers: 1. You should regularly perform email validation to reduce the chances of landing in the recipient's spam folder. Criteria include rules for the format of the email address, as well as the domain name and top-level domain (TLD). A valid email address follows the syntax and standards set by the Internet Engineering Task Force (IETF). Of course, one method that we are exited about are Gigasheet's built-in email verification tools! Valid Emails Explainedīefore diving into the details, let's first define a "valid" email address. So, let's look at some convenient means to detect valid and invalid emails so your emails always end up in the recipient's inbox. When email lists with wrong addresses, burner emails, and fake domains are common, you must perform email validation before hitting send. The domain appears to the right of the symbolĪnd there can't be any spaces in between!įor example, in the address "info" is the prefix and "" is the email domain.The prefix appears to the left of the symbol.Valid Email addresses have a pretty specific format and there isn't really any wiggle room: Many factors affect emails' deliverability, but the biggest is email validity. If you are an email marketer, this is a worrying stat, as low deliverability equals poor ROI of your email marketing campaign. According to a report, more than 20% of emails either reach the spam folder or remain undelivered.
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